Menu Marketing and Management

There is no stronger tool for a restaurant than its menu. Your menu can help communicate the goals of your operation to its target customers. It can be a planning tool, a sales tool, and it can help managers assess the operation’s strengths and weaknesses. And a menu showcases the food that the culinary team has prepared to offer.  The menu serves two main functions namely, the planning purposes and the communication purposes.

In this course we will stroll you through factors that impact menu item selection, meeting nutritional needs and customer preferences, food allergies, purpose of the menu, menu pricing strategies, beverage menu, menu items sales performance, and menu sales mix analysis.